How to Set Up the Nordic Swan Ecolabel

This guide explains how merchants can easily assign the Nordic Swan Ecolabel to their delivery categories in Ingrid’s platform. Follow the step-by-step instructions below to highlight your commitment to sustainability.

The Nordic Swan Ecolabel certifies products and services that meet strict environmental standards. Ingrid now supports this label for delivery services, starting with PostNord.

Merchants can assign the Swan label to relevant delivery categories, providing their customers with transparency about eco-friendly options.

What You Need to Know

  • What is the Nordic Swan Ecolabel?
    A certification that ensures compliance with environmental standards.
  • Supported Carriers: Currently, only PostNord is certified for the Swan label, with more carriers to be added in the future.
  • Display Behavior:
    • The Swan logo does not appear directly in the checkout for accessibility and user experience purposes.
    • The logo is displayed on the delivery details page, while the checkout includes only a text description of the label.

Step-by-Step Guide

  1. Log in to the Merchant Admin Dashboard (MAD):
    Access your Ingrid MAD account.

  2. Go to Checkout Regions:
    Navigate to the Checkout section and select Regions.

  3. Select Your Region:
    Choose the region where you want to apply the Swan label.

  4. Assign the Swan Label to a Delivery Category:

    • Open the Delivery Categories section within the selected region.
    • Select the category where you want to add the Swan label.
    • Go to the Labels section and choose ‘Swan’ from the list.
    • The label’s name will be added automatically and cannot be edited.
  5. Verify and Save:

    • Check that the Swan label has been correctly applied to the chosen category.

For more guidance, watch this step-by-step video.


Benefits of the Swan Label

  • Customer Trust: Highlight your commitment to environmental responsibility.
  • Ease of Use: The label is seamlessly integrated into Ingrid’s platform.
  • Future Expansion: As more carriers are certified, you’ll be able to expand eco-friendly options for your customers.

Questions or Assistance?

If you have any questions about setting up the Swan label, please contact Ingrid’s support team.


These tailored guides ensure clarity and usability for both internal teams and merchant users. Let me know if further adjustments are needed!